Sunday, September 7, 2008

Define a Sample of an Effective Adsense Program

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.
A Healthy Alternative or Supplement
Google's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the ad serving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.
The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.
The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.
The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design.
Sample modified to match sites color scheme:

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.
Sample of poorly targeted ads:

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.
Sample of effective Adsense program:

Not that the Google Adsense program is not without its problems. As the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.
With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitor’s ads from being dynamically served on their website.
Overall, AdWords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.
Give it a Try
Implementing and maintain Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.
Article Source: http://www.articlesbase.com/internet-marketing-articles/define-a-sample-of-an-effective-adsense-program-528767.html

Monday, September 1, 2008

7 Adsense Affiliate Tips: Avoid These Mistakes

People are bragging about how much money they are making from the Google AdSense affiliate program... But, you've been at it for awhile and you still haven't seen a big commission check in the mail yet...

With these seven AdSense affiliate tips, you can increase your AdSense income... Up until now, no one has ever pointed out what may be preventing you from reaching your earnings objectives. Could it be that you've been given the wrong information?

We'll look at seven mistakes that AdSense publishers make and how they should be handled. And don't worry; the suggestions for improvement are within the AdSense terms of service so you won't get banned from using them. After you are done reading about these mistakes, you should be able to identify if you need to make the necessary changes to your site.

So then, here are the seven mistakes AdSense affiliates make and tips to correct them...

(1) Creating Sites for the Purpose of Showing AdSense Ads

M.F.A. or "Made for AdSense," is the other term which people use to describe a site which was built for the purpose of earning AdSense affiliate commissions. The primary purpose wasn't to serve the people of a niche market online. No. The site was created for the owner to make easy money from people who click ads because there is nothing else of value on that site. No content, no real products being sold...

Tip #1: If you have a thin affiliate site, then start thinking about the market you are targeting and fatten it with information most helpful to them.

(2) Placing Ads on Blinds Spots

When the web was young, the 468 x 60 pixel banner ads where on almost every site...usually at the top before the real content below. They were effective back then, but Internet surfers have become so used to them being ads, that now a days they ignore anything in that location. So, placing AdSense ads in this region doesn't get as many click thrus.

Tip #2: The best places to place your ads would be within the written content; however testing will give you a scientific answer to exactly where your site will get the most clicks.

(3) Making AdSense Ads Look Like Ads

People tend to ignore anything that looks like an ad. The AdSense Setup tab in your account allows you to change the colors of the words, borders and background of the ads you will place on your site. If you choose colors that clash with the colors of your site, then it will draw negative attention to those ads.

Tip #3: For your ads, you should use colors which blend in with the color and content of your site.

(4) Not Knowing Where a Click Came From

People aren't using what AdSense calls "Channels" to help publishers track click-thrus. These channels are assigned by you and help you figure out if clicks are coming from a specific ad format, region of your web page or an entire site. With this click thru data, overtime it will help you determine which placement works out the best or which needs improvement.

Tip #4: Take a closer look at the features available on your AdSense Setup tab and start creating and adding channels to your AdSense ad codes.

(5) Optimizing a Site with the Wrong Keywords

Money from the AdSense program comes from advertisers who use Google's AdWords advertising system. They bid on keywords for placement and one of the ways price is calculate is by how much competition there is for that search term. The greater the competition in general, the higher will be the price. Which means, AdSense affiliate sites that have content with those keywords will most like be paid higher for clicks. If a site is on a less popular topic, then those keywords will return a smaller commission.

Tip: #5: To increase the pay a click delivers, make sure the content you have on your site is appropriately optimized for the higher paying keywords. Many tools are available online to help you discover the profitable keywords or keyword phrases that should be on your site.

(6) Killing Potential Affiliate Sales

AdSense wasn't meant to replace the income a website can generate with your main products or the other affiliate products you are promoting. The only exception would be if your site focuses on providing pure information. Having AdSense links will make it easier for any potential buyers to leave your site. You may earn a few cents when the visitor leaves your site, but you may have made a few dollars if the visitor stayed and turned into a buyer. Sometimes AdSense ads will out perform the product you are selling directly.

Tip #6: To find out if AdSense or your main product makes you more money, you have to do some testing and tracking.

(7) Not Collecting Opt-ins

Even before email marketing was born, a mailing list in the offline business world generated billions of sales for mail-order and direct marketing companies. Successful businesses online regularly collect opt-in email addresses to stay in contact with their customers and send them promotional messages to generate additional backend sales and profits. Many sites built to make money displaying AdSense ads don't make the effort to also collect the email address of their potential customers. Try not to make that mistake.

Tip #7: Put up an opt-in form on your site and offer your visitors a free report related to the topic of your site so you can collect their email addresses.

Summing Up

These are the seven AdSense affiliate mistakes that when identified and corrected, can improve your click thru rate and overall site income. Once you've overcome the inertia to make these critical changes, soon you will be able to brag about the money you are making to people who doubted you could have a successful online business.

Article Source: http://www.articlesbase.com/affiliate-programs-articles/7-adsense-affiliate-tips-avoid-these-mistakes-495496.html

About the Author:

There's no reason you should be embarrassed about small AdSense checks. Click here to get the information you need to effectively boost your commissions. If you're ready to read more about how an amazingly simple formula can help you with low AdSense earnings, visit our How to Make Money with AdSense page and download our free report. Join the thousands we have already helped and visit us now at http://www.ultravre.com/

Secrets Of Intriguing Link Bait Strategies

Sometimes it seems like the internet techies have their own language and terminology and this is one of those times. I mean really "link bait" will we need a rod and reel too? Many times I will be talking with clients new to internet marketing and building links that won't have a clue what I am talking about, but don't really want to ask either. No one wants to look foolish by asking which lake we will be fishing at. So what is this mysterious thing called Link Bait?

What is this Link Bait?

The term link bait simply means creating unique content that is specifically designed to attract visitors and traffic from around the web. By creating content in this manner you are hoping to attract webmasters with their own websites, blogs and networks and will refer to you content on their platforms and create links back to the original source.

Now you are probably thinking that is the goal of everything I post on my website. That may be true but link bait is specifically designed to bust through all the content noise on the net and make readers take notice.

I will briefly name the concepts for creating that content and you can read more about each of these concepts at the resource link posted at the bottom of the page of a more detailed article.

The basic concepts for link bait content come in the forms of various hooks called: News, Contrary, Attack, Resource and Humor.

Why Do I Want These Links?

Links to your website are the life blood of traffic on the internet. If you want traffic to visit your site and make use of the products, services or content there you have to have links which allow them to reach you. These links also affect where your website may show up in search engines for various search terms. The more links you have, the more relevant your site will be viewed by the search engines and the higher it will place in search results.

If you want your website to have popularity on the internet and receive traffic a solid link building campaign of directory submissions and content to generate links via link bait is essential.

What Are the Steps to Link Bait?

If you want your link bait to be effective you need to do more than post it and forget it. There are specific steps you can utilize to bring your content to the attention of the internet community which will increase the odds of getting traffic to view it and links that reference it.

Some of these include the usage of relevant forums, blogs, press releases, article submissions that reference content and link building to the content. All of these steps are covered in more detail in the article 11 Easy Steps to Link Bait that you can reach with the resource link below.

Now we understand that link bait is really any content on your web site that will bait or attract people to read it and refer to it via links on other web sites. If you're looking for a detailed step-by-step explanation to link bait make sure to check out the 11 Easy Steps to Link Bait.
Article Source: http://www.articlesbase.com/internet-articles/secrets-of-intriguing-link-bait-strategies-310302.html

About the Author:
Find out the steps of implementing your own link building campaign with the 11 Easy Steps to Link Bait. Plus, don't forget to submit link for inclusion at the Authority Directory.