Sunday, May 4, 2008
Ads are like opportunities coming in our life
The various opportunities coming to us during our life time need to be well trapped which can become a major factor in determining how shall we lead the life. Similarly, the Ads being shown by Adsense on a website also determine how much reward will the website and its publisher be getting if the same are clicked and explored by the viewers. Now one can say that a publisher is not supposed to click his own ads, whereas the opportunities in our life are supposed to be utilized by us only and not by others. This is all right. But just for the purpose of making a proper comparison, let us suppose the genuine behavior and honesty to be the deciding factor commonly in both the cases. What is expected of an publisher? He is expected not to click his own ads, but at the same time, he has to publicize his website to a larger group of people so as to attract more number of viewers. That will be genuine and honest. Similarly, we are also supposed to utilize the opportunities of our life genuinely and honestly and not by doing harm to others. If we do that, we are likely to be detected by others one day and once we lose our credibility, we are nowhere. Similarly, if a publisher clicks his own ads, he is likely to be considered as a cheater and his account is likely to be banned. He may be a very talented person who could create excellent websites with excellent content, but once he is found to be dishonest, he is likely to be discarded. Similarly, more that our qualities and talents, what is important is honesty, which we should never part with.
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