Sunday, May 4, 2008

24 Ways To Increase Adsense Earnings

  1. In order to achieve a higher click through rate (i.e. more clicks from same number of visitors) match the look of your Adsense ads with that of your website.
  2. Also try to match the background color of your ads with the background color of your website.
  3. The size of your Adsense ads also sometimes matters a lot. The wider ad formats are generally known to be very effective. For vertical skyscraper ads the 160X600 and for rectangles 336X280 can be considered.
  4. Placement of your Adsense ads is also important, placing them at the top and to the right will improve your click through rate dramatically. Occasionally inserting them between paragraphs works as well but be sure not to over do it.
  5. You should also place a Google Adsense search bar on your page. When a visitor to your site uses your search bar and if he then clicks on any links while surfing from your site, you get money!
  6. Google Adsense filter can be used to block your competitors from placing ads on your site. However use it with caution as overdoing it could limit some of your ad options.
  7. Adsense also allows you to use different ad channels so you can monitor different ad campaigns and determine which ones are performing better. This can be helpful in your deciding which non performing ads you should filter
  8. In your blog content and articles, always try to solve pressing problems in the niche or niches that you have decided to focus on. You can also use a keyword research tool to help you do this faster. For example, if you have decided to create a blog on dog training, then just type "dog training" into your favorite search engine and you will find articles that you can easily get ideas from. Jot down these ideas by identifying the problems that these articles have solved and then use them to write your own article. Solve one problem per article. You can then use your keyword research tool to find keywords in the dog training niche. Use one keyword to write one article. You can even find synonyms of some words in a particular keyword to give you more keywords.
  9. For your adsense reward to increase, you will have to solve pressing problems in the niche or niches that you have decided to focus on. You can also use a keyword research tool to help you do this faster.
  10. Generally, it is seen that high paying keywords do not attract high traffic whereas low paying keywords attract much more traffic. Therefore, you can consider to write content for both higher and lower paying keywords.
  11. Merge only relevant ads with content that is related to it. The web page should also have designs which will make it more appealing to the public.
  12. Once you have created your large content websites it is important that you get quality one way links. This will attract highly targeted free search engine traffic.
  13. Submit your sites to directories. Write articles and submit them to the major article directories and include a link to your site in the resource box. Also do frequent press releases.
  14. Certain pages in your website might contain highly targeted keywords and they pay more for a single click. To maximize your earnings you have to drive your visitor to the high paying page irrespective of the webpage they have landed. For this reason, you should have flashy links in your low paying pages to your high paying pages..
  15. Start with a Synopsis Paragraph. The most important area of any post or page after the title is that first paragraph. This paragraph ultimately becomes your description under you title link in search engine results pages. Also place your important keywords there. Remember - what you type will not only determine how well this page comes up in search results, but also how your page is described and why people click!
  16. Bold important keywords in your articles. These keywords, combined with your title and synopsis help target ads (and traffic!).
  17. In your content, hyperlink relevant words pointing towards relevant sources/websites when one click them. This has been done by many good blogs and websites. But remember to do it cautiously and not frequently.
  18. Use keyword laden categories and tags: Just before you publish that page or post, be sure to use great keywords.
  19. Create a Great Title. The title should be of 6-8 words and should have all necessary keywords relevant to your particular article. This will help your blog to get a good search ranking on search engines.
  20. Your URL should have very important keywords in your niche. Most of the times, if the domain has your top 2 or 3 keywords in it - you immediately start getting traffic in the very beginning. Therefore, do not ignore it.
  21. Create a large content blog or website, instead of creating a number of small blogs. If you are able to pay your whole attention to one blog only and keep on developing its content regularly, you will find that in about a year’ time you would be getting good traffic to it. It is generally seen that if a site keeps on growing and the users add more content, the traffic also keeps on growing proportionately.
  22. It is seen that positioning of ads above the fold sometimes maximizes the CTR. Also try using a white background and blue text for the hyperlinks.
  23. Your one blog should be about one niche only. If you want to develop another niche, better create another blog. But don’t try another blog unless you are fully satisfied with the first one and start getting traffic to it.
  24. Try to rotate your ads. On the same place on your website show sometimes a Flash banner, sometimes a Google AdSense, a text-link or any other kind of advert. This will also be helpful in keeping the interest of visitors alive.

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